3 steps to creating a user-focused company culture

3 steps to creating a user-focused company culture



It sounds simple, but it takes time and dedication to build a company culture that incorporates user feedback across the entire company. Sometimes, companies hire a dedicated “community-focused” employee and leave the community engagement up to them. In reality, every employee should be focused on your users, whether they’re a product manager, a designer, or an engineer. At Polyvore, community is at the heart of everything we do, and is so integrated that it’s become part of our brand DNA. The benefits are tenfold — we’ve built an incredibly loyal and passionate user base, and in turn, a more successful…

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