Apple’s iOS Continues to Grow in the US, Android Sees a Decline



The latest smartphone OS data from Kantar Worldpanel reveals that Apple continues to increase its market share across most markets, except for China. iOS managed to record the greatest increase in the UK, with 40.4% of smartphone sales, but it also rose in the US.

iOS managed to grow 5.2% in the US and recorded 38.9% of all smartphone sales during the first quarter of this year. Android accounted for 59.2% of smartphone sales, compared to 63.4% last year. Kantar attributes the drop in sales of Android-running smartphones to lower sales of Samsung and Moto smartphones.

In the same period of time, iOS recorded the lowest share in China since 2014, accounting for 12.4% of smartphone sales in the country. By contrast, Android managed to grow 87.2% compared to last year, while Apple’s best-selling smartphone in China remained the iPhone 7 with 3.8% of the market, which is mostly dominated by local smartphone manufacturers. Huawei continues to lead in the Chinese market, while Samsung fell to the sixth position, recording just 5% of sales.

Android accounted for 76.3% of smartphone sales in Q1

The situation is a bit different in the EU5, where Android continues to take the lead with 76.3% of smartphone sales during the first quarter of 2017, while iOS posted a 1.9% increase to 20.7% in the same period of time.

Surprisingly, Chinese brands have increased their presence across EU5 countries and now enjoy 22% of smartphone sales. Huawei has become increasingly popular in the UK, where it now accounts for 6.3% of smartphone sales, reaching an all-time high for the Chinese company.

Smartphone OS Sales Share

Smartphone OS Sales Share

Apple, Samsung and LG continue to dominate the market in the US, with 39%, 30% and 12% share, respectively. Despite lower sales during the first quarter of 2017, Samsung is expected to increase its market share across all markets as sales of the Galaxy S8 and Galaxy S8+ have just recently begun. Meanwhile, Apple will see an increase in sales in the coming quarters, after the company announces new iPhones.

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