Bentley Refuses To Build More Cars Despite High Demand
So why won’t Bentley increase annual production in general, especially given the fact the Bentayga lineup is in high-demand? Because it doesn’t have to in order to make money. Bentley’s continued, and so far very successful, plan is to increase the profitability of each vehicle it sells. For example, the Continental GT currently sells for a whopping 22 percent above live price on average.
“We’re not aiming for 15,000 or even 13,000,” Hallmark said. Most automakers, including fellow VW Group brands Porsche and Audi, hope to expand annual growth, Bentley recognized years ago this formula isn’t suitable. Maintaining exclusivity and profitability with that 10,000 or so capped production figure is also being accomplished by way of special editions and ridiculously expensive creations from in-house bespoke division Mulliner.
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