BMW Classic Explains The Magnificent E38 750iL
96215 BMW Classic Explains The Magnificent E38 750iL

BMW Classic Explains The Magnificent E38 750iL


BMW’s fascination with art can be seen in the two-tone example. Canyon Red adorns the lower half of the car while Nepal Silver Metallic covers the top, in reference to the hotel’s corporate identity. Designed by Karl Lagerfeld as part of a BMW collaboration with the Four Seasons Hotel in Hamburg, it remains a striking thing to look at more than 20 years later. Besides its looks, the car also boasted a fax machine, a VHS player with a screen between the front seats, a minibar, and two telephones. Of course, none of that compares to the features of the car that Pierce Brosnan drove in Tomorrow Never Dies as James Bond.

Whichever E38 7 Series you like most, it’s clear that BMW is more than capable of creating beauty from metal, glass, and rubber. Let’s hope we see more of this potential in future designs.

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