Ford Reveals Why Killing Sedans Made Sense
90798 Ford Reveals Why Killing Sedans Made Sense

Ford Reveals Why Killing Sedans Made Sense


“The key here is, not just for us, the sedan segment itself has been in decline for a very long time, and that decline has been accelerating over the last few years,” Galhotra said. “Our industry is very resource-intensive – we have to create a particular product, and the factory to build it, and all the tooling and our suppliers – that can run into billions of dollars. The question then became, in that environment, of a finite amount of capital, where do we want to invest that capital? Do we want to invest it in a declining segment or do we want to invest it in a growing segment?”

Ford wisely opted to spend its resources in the growing segment of electric vehicles and SUVs.

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