Lotus Has A Secret Plan To Steal Sales From Porsche
This will enable Lotus to compete with the likes of Porsche, BMW, and Audi, as luxury car sales are booming in China right now.
Currently under construction, the Wuhan factory will start production next year, initially producing around 2,000 compact SUVs. In 2023, production will ramp up to a full capacity of 20,000 cars. The compact Lotus SUV will compete with the new electric Porsche Macan launching in 2022 and will be positioned higher than BMW and Audi according to Feng.
Lotus hopes to steal sales from Porsche, which sold 88,968 cars in China thanks to a huge demand for the Macan SUV.