77183 Netflix’s Ted Sarandos Chides Apple & Disney For Being “Very Late” To Streaming

Netflix’s Ted Sarandos Chides Apple & Disney For Being “Very Late” To Streaming



“Absolutely!” says Ted Sarandos when asked today if his attitude to the upcoming streaming platforms from Apple, Disney and WarnerMedia is a case of “bring it on?”

“I have no idea what they’re doing until we see it,” Netflix’s Chief Content Office told Deadline Monday of the Tim Cook-run tech company’s expected new streaming service unveiling on March 25 and the Marvel, Star Wars,and Pixar fueled Disney+ later this year. “So, I have to really reserve comment and judgment,” the exec added diplomatically to the heavyweight competition coming to the already crowded digital content space that Netflix overwhelming dominated just a couple of years ago.

However, even a diplomat would be hard-pressed to mind his Ps and Qs in a rapidly changing media landscape that Hulu and Amazon already have a sizable stake in, and will see newbies Disney and Apple joined by services from the AT&T-owned WarnerMedia and Comcast-owned NBCUniversal in the next year or so too.

Netflix’s Ted Sarandos Chides Apple & Disney For Being “Very Late” To Streaming

Which is exactly where Sarandos went, bluntly.

“We’ve been competing with 500 channels of cable and penetrated nearly every household in the world for a long time,” he declared with no small air of dismissal that Netflix could be heading the way of Napster as the new kids on the block start launching. “So, it’s the same stable of competitors just very late to the game,” Sarandos offered of the wannabes at this stage.

Primarily a DVD delivery service in its early years, Los Gatos-based Netflix made its first steps into streaming back in 2007 when the AOL dial-up sound was still a recent memory for getting online. Now the largest network in the world in terms of content, Netflix started its first significant original programming with David Fincher and Kevin Spacey and House of Cards in 2013.

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Besides deeper roots, part of what the CCO sees as the strength in Netflix’s arsenal is the company’s international growth with programming indigenous to major non-English speaking markets and demographics as well as Fortress North America.

“We need to be good in parallel in getting Hollywood content to the world and more importantly from the world to everywhere else in the world,” Sarandos states of the 190 country reach of the streamer, which is basically everyone but China. “Sometimes you get something like Casa De Papel (Money Heist), that’s a global sensation at the same level of a Stranger Things in terms of how it plays around the world,” he adds of the Alex Pina crime series that Netflix acquired in 2017 and is expected to launch a third season of in late 2019.

International was actually the theme of the Netfest of sorts that Sarandos and other Netflix execs were speaking at today in Hollywood. Netflix subscribers globally currently watch the service on “600 million unique devices around the world,” according to remarks that Chief Product Officer Greg Peters made earlier in the day.

Netflix’s Ted Sarandos Chides Apple & Disney For Being “Very Late” To Streaming

The comments by the CPP were followed a session earlier in the day that saw VP, Original Series Cindy Holland joined on the sofa filled stage at Netflix’s Sunset Boulevard HQ by Bela Bajaria, the newly minted VP International Originals, VP Original Film Scott Stuber:, Original Film and Taito Okiura, Director, International Originals – Anime.

“We are trying to reflect our audiences around the world,” said Holland of the regionally based and produced programming like the recently picked up Delhi Crime. “We have a long way to go,” the VP, Originals added.

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“You can’t rest on your laurels too long,” Holland also said, in words that may be telling of the real parameters of the cutthroat streaming wars that are looming.

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