New Ford CEO Wants More Affordable Vehicles In The US
Currently, the cheapest vehicle that Ford sells in North America is the EcoSport which starts at just under $20,000. This comes after the discontinuation of passenger cars such as the Fiesta and Focus during Hackett’s tenure. With Farley at the helm, could we see the return of these nameplates in the near future? The latest Ford Puma is a stylish subcompact crossover that could also potentially appear in the US.
“During the last three years, under Jim Hackett’s leadership, we have made meaningful progress and opened the door to becoming a vibrant, profitably growing company,” said Farley. “Now it’s time to charge through that door.” Other goals for Farley include the release of technology and software that distinguishes Ford from the competition, increasing diversity across the company, and forging ahead with autonomous vehicles.
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