Outrageous 2021 Ford Bronco Markups Have Already Begun
Perry Ford, a Ford dealership based in San Luis Obispo, California, has a 2021 Ford Bronco First Edition in Cyber Orange. Limited to 7,000 examples, the Bronco First Edition sold out within hours despite getting an extended production run, which makes it even more desirable.
This variant has an MSRP of $59,115, but Perry Ford is charging a whopping $79,115 – $20,000 above the recommended retail price. That’s a hefty premium to jump the reservation list queue, but we wouldn’t be surprised if someone who doesn’t care about the cost is willing to pay extra just so they can brag about being one of the first Bronco owners.