Reserving A New GMC Hummer Will Cost Less Than You Think
Granted, Twitch isn’t the only place the GMC Hummer’s debut will be streamed on October 20; at the same time that GM’s TV spots air during The Voice and the World Series, a longer-form version will be cast on Twitch, YouTube, Twitter, and GMC’s own website.
“It’s a very large scale, multiplatform, multiscreen reveal campaign,” says GMC’s Vice President of Marketing, Phil Brook. “What we really want to do is set GMC Hummer EV up as an iconic nameplate. To do that, you really need broad awareness, broad appeal, and maximum excitement.”
After the Hummer’s official reveal on October 20 at 8:00 pm EDT, customers will be able to hop online immediately and reserve their trucks down to the trim level.