Students Design Lincolns Of The Future
“ArtCenter is known for great vehicle design, and it’s in the heart of Hollywood,” said Jordan Meadows, global strategic design specialist for Lincoln, and assistant professor at ArtCenter. “More than just the vehicles themselves, we were looking for that great narrative development, that rich storytelling. It’s so important to understand the future ecosystem in which a concept vehicle will live.”
This project happened during the Covid lockdown, so the teams met virtually. Lincoln says that normally projects like this would be presented personally to the big wigs, but instead they hopped online with the students, who got to meet Ford CEO Jim Farley, Lincoln president Joy Falotico, chief product platform and operations officer Hau Thai-Tang, Lincoln North American director Michael Sprague and designers Moray Callum and Kemal Curic.
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