Watch Bruce Springsteen In Jeep’s New Super Bowl Commercial
Filmed in locations across the country, including the literal middle of America, at the US Central Chapel in Lebanon, Kansas, Springsteen also serves as narrator while driving a forever cool vintage Willys Jeep, the ancestor of today’s Jeep Wrangler.
“‘The Middle’ is a celebration of the Jeep brand’s 80-year anniversary and, more timely, it is a call to all Americans to come together and seek common ground as we look collectively to the road ahead,” said Oliver Francois, Global Chief Marketing Officer of Stellantis. “Bruce Springsteen was instrumental in crafting this joint message. His experiences and perspective have often been called upon to bridge a divide. Now seems to be a time when a message like this is greatly needed.”
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