When It Comes To Touchscreens Mercedes-Benz Says The Bigger, The Better
But it’s not just as simple as shoehorning a massive screen into the interior and calling it a day.
Careful consideration is needed, he explains, noting that automakers must pay attention to things such as voice interactions, sound, and graphics. “Just a big screen delivers no experience,” he added. Together, these create an enjoyable experience for the occupants.
“If you watch a movie without the sound, suddenly the film is kind of dead, even though the screen is the same. Everything together delivers the holistic experience.”
UX design isn’t easy, though. Communication is essential to a successful team, and Frenzel notes the UX and UI teams liaise constantly to ensure flawless touchscreen operation. Vehicle stylists are also kept in the loop, as the vehicle needs to have a holistic feel both inside and out. With the EQ range of cars, the grille mirrors the screen, for instance.
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